Add a watermark in Word On the Design tab, select Watermark. Choose the watermark you want. Tip: If the watermark appears only on the first page, or is missing on the first page, try going to a page where the watermark is missing, and repeat these steps. Make a watermark from a picture or custom text On the Design tab, select Watermark. Select Custom Watermark, and then select Picture or Text. Add the picture or text you want. Source: Microsoft